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SME Technology Innovation and Market Strategy

Author: ZhangZhe
Tutor: WangJiJian
School: Guangdong University of Technology
Course: Business management
Keywords: SMEs Technology Innovation Market Strategy
CLC: F276.3
Type: Master's thesis
Year: 2000
Downloads: 433
Quote: 3
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Abstract


SMEs are an important source of technological innovation , and economic activities in modern society has a broad and profound impact . China's SMEs in the national economy accounts for a significant proportion of not only created a lot of employment opportunities , but also in technological innovation, market economy plays an important role. Through theoretical study of technological innovation of SMEs can be seen on the small and medium enterprises in technological innovation has its unique advantages and characteristics . On this basis , this paper analyzes and discusses strategies and technological innovation of SMEs in the innovation process in the face of unfavorable factors, on how the Government will support the technological innovation of SMEs to make some policy recommendations. Because of technological innovation the key to success is to make innovative products to win market , marketing strategies is particularly important , it is closely related to the survival and development of SMEs . SMEs should market perspective planning their own future , analyze their location in the market , the use of their own advantages or create advantages , to the fierce market competition in an invincible position . With the coming of knowledge economy and economic and technological rise of globalization , SMEs will usher in a new round of development and innovation climax , we must also face more intense competition in the market . Therefore , technological innovation and market strategy will be the development of SMEs in the future competitive weapon.

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CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > Small and medium-sized enterprises, township enterprises
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