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Lexical Quantitative Comparison between Online Advertising and Press Advertising English

Author: QianHong
Tutor: FanFengXiang
School: Dalian Maritime University
Course: Foreign Linguistics and Applied Linguistics
Keywords: Network Advertising English Vocabulary Feature Frequency
CLC: H313
Type: Master's thesis
Year: 2001
Downloads: 627
Quote: 0
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Abstract


This article aims to differences in vocabulary level , summarized the online advertising English vocabulary features between through online advertising English newspapers and magazines advertising English vocabulary quantitative comparison . Advertising -based online advertising English database and newspapers and magazines in English database through the use of a computer program , to obtain large amounts of data . The statistical results showed that the English newspapers and magazines advertising online advertising on English in the use of some high-frequency words have in common . But the emergence of a large number of special terminology involving computers, software , and Internet online advertising . Verbs, adjectives , compound words , abbreviations , and the use of new words , they also have some differences . The above data analysis and the results show that the emergence of the Internet has generated a lot of English language . The end of this article for the network language to make a brief review and forecast .

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CLC: > Language, writing > FOREIGN > English > Semantics,vocabulary,semantic
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