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Advertising Strategies computer products

Author: LiZuo
Tutor: JiHuaQiang
School: Xiamen University
Course: Journalism
Keywords: Computer Brand Spread Advertising Strategy
CLC: F713.80
Type: Master's thesis
Year: 2001
Downloads: 346
Quote: 0
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Abstract


Computer Products inherent technical characteristics and development trend of the market given the dual attributes of these products unique specialization and popular , this duality determines the general consumer computer products has a different combination of promotional and advertising strategies. Shaping computer brand advertising as an indispensable tool , only cooperate with other marketing means to achieve integration in order to achieve maximum efficiency . The development of the computer industry is actually the process of professionalization of computer products to mass gradually spread , the study by describing the evolution of the Chinese computer advertising strategies over the past decade , computer products advertising strategy revealed by the mass dissemination of specialization variation of the process, the proposed mainline brand communication evolution , so as to explore computer products advertising strategy provides empirical basis. Computer product life cycle is short , and therefore relatively stable brand of computer products become the cornerstone of surf in the market , the economic background of the new study , from the brand image and brand personality discusses two aspects of computer products advertising strategy of brand communication , and pointed out current computer brand advertising communication errors. Specific computer products , this article from the microscopic point of view, the product according to the diffusion process to explore all aspects of the advertising strategy proliferation of computer products in the market , provide the basis for the development of specific strategies computer products advertising communication .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Advertising Theory and Methods
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