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A Study of Business Process Reengineering of AMG Company

Author: ZhangJianWei
Tutor: ShenJiang;HuJingShan
School: Tianjin University
Course: Industrial Engineering
Keywords: AMG company process the reengineering of business process E-Business
CLC: F270.7
Type: Master's thesis
Year: 2011
Downloads: 84
Quote: 0
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Abstract


Recently,with the rapid advancements in Internet technologies a new economic activity, E-Business ,has been used widely in many enterprises. The emergence of E-Business not only has changed the way that the enterprises sell their products and provide their services to the customers, but also has changed the mode of business operations, especially with the applications of the E-Business the customers, suppliers, manufacturer and other business entities have been connected into one big global network seamlessly. This paper studied AMG company`s process reengineering,and the improvements of the process under the E-Business environment, researched the ways of the integration of the CRM、ERP and SCM under the E-Bussiness environment.This paper mainly covers four parts.Firstly, introduce the basic theories of the BPR and the results of the studying and applications of the Chinese and foreign scholars, the ways and the commonly used technology tools of BPR. In addition, this paper summarizes the implementation steps of BPR, including S-A model and others, and the effect assessment. of BPR.Secondly,this thesis analyses the external competitive environment and internal business environment of AMG company through the using of the SWOT model and the Porter`s five competitive forces model,then it rights AMG company `s strategic re-positioning and studys of status of AMG company`s process comprehensively,and moreover,it conducts process diagnostics and determines the need critical business processes to reenigineer.Thirdly, this paper designs the AMG company`s new process projects of the key business processes and improves the support processes.Finally, introduce the implementation plan and process of the AMG`s BPR project.It is also a reference for other enterprises `s BPR project.

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