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Middle-Class Influence on Clothing

Author: ZhangLing
Tutor: LinZhiYuan
School: Beijing Institute of Clothing Technology
Course: Art
Keywords: China 's middle class Stratification Theory Lifestyle Consumption patterns LOGO Mark Concept Clothing styles Marketing Strategy
CLC: J523.5
Type: Master's thesis
Year: 2010
Downloads: 89
Quote: 0
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Abstract


China 's middle class , is built on the basis of Marx ? Weber's wealth , status and prestige of the hierarchical theory . Subtle aspects of daily life , in order to analyze this particular class of middle-class lifestyles and consumption patterns . Due to the uniqueness of the Chinese middle class lifestyle and consumption patterns , in order to maintain and enhance their social status , pursuit taste different from other walks of life , consumption of the middle class in a particular field in the domain of strategic game , and thus the formation of the middle class fun , loving , and values ??, for example, a preference for some brand of lOGO logo . To study the characteristics of LOGO logo is also proof of the middle class lifestyle unique . Special lifestyle clothing , clothing brands pursue the the clothing image or style of clothing is the manifestation of artistic lifestyle . White-collar women's brands , for example , the middle class in addition to the high demands on the quality of the clothing , attitudes and concepts more attention to the clothing passed , is a manifestation of the middle class lifestyle . Chinese garment enterprises in the success of restructuring , to create China 's middle class lifestyle is an important marketing strategy to build brand image , the lifestyle of the middle class as a holistic concept .

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Weaving, dyeing, clothing,embroidery, arts and crafts > Clothing
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