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Information Design-the Emotional Factors at Visual Communication

Author: XuYaZhuo
Tutor: HeFang
School: Wuhan University of Technology
Course: Art of Design
Keywords: Infographic design information usability information anxiety emotional experience emotional design
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 200
Quote: 0
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With the development of internet and the change of communication mode, information can be disseminated in large scale in a short time. Everyone is surrounded by the information, grasping the opportunity by mastering the information. So the thinking of information design by modern designer is inevitable. Information graphics is a concept in this paper, which visualizes information, data and even concepts. Information can be conveyed efficiently and clearly in the form of graph, shortening the time of receiving information by people and enhancing the accuracy. When a designer is making information and data visualization convey, he should pay attention to not only the visual beauty, but also the participant experience of users and emotional feature of information convey, connecting subjects such as visual communication design, design psychology, sociology, statistics and anthropology. In the new media age, web2.0 model applications on the Internet, quickly coming era of microblog, instant messages coming from all directions, constantly changing, the passive audience sometimes can’t receive information in a right way, subject to the impact of various information when the audience is not good at analyzing and processing information, and the sense of decline, information anxiety occurred. Information is also ample information age an era of anxiety. So for information anxious, we propose the idea that, information graphic feasibility and necessity in this era, its value is that it is can to convey the message which of other code difficult to transmission. Graphic symbol is identifying the characteristics of speed, full of rich emotional content, versatility.This paper studies the transmission mode of information graphics in terms of the analysis of information graphic emotional factor. Information graphic design not only focuses on appearance and efficient communication, but also on the experience of audience Information emotional factors. This paper has six major chapters. Chapter 1 discusses the status of graphical information, objectives, background, and innovation. Chapter 2 introduces the definition of information graphic, function, development trend in detail. Chapter 3 discusses the affect of information anxiety and information pleasure on modern human being. Successful information convey not only brings people efficient information but also positive response, making people far away from information anxiety. A case followed analyzed the problem generated by information graphic "elevator switch bottom" and the phenomenon of information anxiety to people. Chapter 4 analyzes the relationship of three layers of information emotional convey, which are instinct layer, behavioral layer and reflection layer, and interactive experience of emotional design, also introduces the application of emotional factors and emotional experience in information graphic design. Chapter 5 introduces the design method of information graphics, the qualities of information designers, audience analysis and user survey in information design, and also my information design case.Emotion is an integral part of human life, which affects people’s behavior and thinking. Pleasant information emotional experience brings the audience not only the efficient conveyed information, but also positive response to the emotion, affecting the ability of perceived thinking. This paper analyzes the emotional experience mode, instinct layer, behavior layer and reflection lay based on the three layers of emotional experience. It also offers reference to the future information graphic design.

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