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The Transforamtion of the Visual Communication Design under Digital Situation for Research

Author: LiuLiMing
Tutor: SunXiangMing
School: Central South University
Course: Art of Design
Keywords: digital times visual communication design transition
CLC: J524
Type: Master's thesis
Year: 2010
Downloads: 41
Quote: 0
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Abstract


Digital information age to change people’s social life, also changing the way we receive information. Visual communication design as a kind of application for the purpose of conveying information design, mode of transmission change, promote the involvement of digital technology continue to present new visual design features and new visual language of form, promoted in the new era of visual communication design transformation.In this paper, visual communication design perspective, the "transformation" as a starting point to digital technology, digital media features as the starting point of the digital in the Situation of visual communication design transformation is based, regular and transition trends, to its transformation to obtain a clearer outline, and for the future development of Visual Communication Design’s vision to do some basic theoretical accumulation.Text discusses in four chapters to start, according to the logic from the abstract to the concrete in order to start arguments. First, the status quo in research and development at home and abroad based on the analysis of traditional media and visual communication design development process, from which to explore the media relations and visual communication design and digital media features through the introduction of situation leads to the next digital visual Definition of communication design and the development of the status quo.From the transformation of the basis and laws of both the causes of the transformation of visual communication design, and points out the development of science and technology and humanities, and visual communication design guidelines for restructuring transition rule provides a strong practical basis and theoretical basis. Pursuant to terms of technology and lifestyle changes on the visual communication design plays an important role in promoting the transition to law is concerned, from a methodological perspective, research of their own development needs, and guide the field of visual communication design with a new look design paradigm.Chapter IV analyzes the theoretical level from the digital transformation of the context of trends in visual communication design. Visual communication design from the dimensions of communication, academic development, technical performance, design process and visual symbol of the change to start a detailed discussion. Comprehensively and profoundly explore the future of visual communication design trends.Final conclusion part is the full text of the summary, although the transformation of visual communication design has not yet completed, but where the specific shift is not the most important important is the visual communication design is constantly changing in the development of their own.

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