Dissertation > Excellent graduate degree dissertation topics show

The Research of the Dynamic Process of Advertising Public Opinion

Author: HuangGuoSheng
Tutor: LiuZuo
School: Fujian Normal University
Course: Communication
Keywords: the dynamic process of advertising public opinion Operating mechanism Microblogging
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 53
Quote: 0
Read: Download Dissertation

Abstract


In the context of media convergence, it becomes more and more difficult for traditional advertisement to attract and persuade consumers. So advertisers began to realize they need a new way to communicate with consumers directly and deeply. In Modern advertising, the advertisers communicate some tendentious comments by multiple communication methods and channels, which aims to exert influence on the audience, change their attitude toward favorable direction of advertisers and dominate audience behaviors.This paper attempts to research the dynamic process of advertising public opinion through the basic principles of Communication, Public opinion, Public Relations, Advertising.Unlike the traditional advertising communication, the dynamic process of advertising public opinion is more systemic. The audience is in the center of the advertising campaign. Because the ambiguous content of advertising communication and the diversity of channels and forms, the results of public opinion are more uncontrollable.social background, the media environment and audience jointly promote the phenomenon of the dynamic process of advertising public opinion.This paper consists of three parts:select advertising topic, create advertising public hot spot and the formation process of advertising.Microblogging has changed the pattern of advertising communication. As a new phenomenon of advertising communication and a way of transmission, the dynamic process of advertising public opinion has many problems especially in fraud, sensationalization and Negative public opinion. For the above questions, I made a few basic effective principles. First, advertisers should provide valuable information to the public, which they are urgently needed. Second, maintain true and transparent information. Third, give up absolute control of information, create a tipping point of public opinion and arouse people’s desire to share.

Related Dissertations

  1. Financing Behaviors of Sina Microblogging in View of Risks,F49
  2. Microblogging based research in the field of public building,G206
  3. Study on the Military Lawyer Function in China,E266
  4. Study on Accounting Govermental Regulations Based on the Changing Accounting Standards,F233
  5. Data mining technology in the Expo traffic with social media Prediction Research and Application,TP311.13
  6. Weibo (Microblog) Marketing Research,F49
  7. Breaking characteristic calculation of LW8B-40.5kVSF6 high voltage circuit breaker actuator with porcelain sheath rupture in diagnosis,TM561
  8. Innovative Study on Managing Mode and Running Mechanisms of Business Incubator in Higher Education Institution,F276
  9. Research on Evaluation of Coal Enterprise Energy-Saving Mechanism,F206
  10. Study on the Operating Mechanism of the Technology Innovation Chain in Agro-industry,F326.5
  11. Research on Hotel Micro Blog Marketing Based on Web3.0,F724.6
  12. Hunan Cultural Industry Investment Fund Operation Mechanism,F832.48
  13. Based on the microblogging social media analysis system design and implementation,TP311.52
  14. Research on the Construction and Operation Mechanism of Biopharmaceutical Industry Innovation Alliance in Heilongjiang Province,F426.72
  15. Research on Components and Operational Mechanism of Crowdsourcing Business Model,F270.7
  16. 2010 \,G206.2
  17. Microblogging discourse of Citizen Changes,G206
  18. New Media Evolvement Study in Medium Theory Perspective,G206
  19. National Games of the People's Republic of Evolution and Future Direction,G812.2
  20. Local government operation mechanism of social policy problems and countermeasures,D630

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile