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Politeness Strategy and Its Application in Foreign Trade Correspondence

Author: YangZuoZhen
Tutor: ChenJianPing
School: Ningbo University
Course: English Language and Literature
Keywords: Business Correspondence Politeness Strategies Illocutionary act Discourse characteristics Appropriateness
CLC: H319
Type: Master's thesis
Year: 2009
Downloads: 798
Quote: 2
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Abstract

Since the 1970s, the courtesy by sociolinguistics, pragmatic attention of many scholars in the field of learning and cross-cultural communication, and have achieved remarkable results. , Brown and Levinson's \As a practical text, Foreign Trade Correspondence plays an important role in foreign trade activities. It is essentially a written form of negotiation, to promote business cooperation with the smooth progress of negotiations with the desktop. This paper argues that politeness strategies have a very important role in regulating the Foreign Trade Correspondence text, it can not only make the language more polite, you can also make the chapter structure is more reasonable. In this thesis, \expression of the results, and draw revelation. According to Leach's classification of illocutionary act, Business Correspondence can be divided into four major categories of cooperation, competition, harmony, and conflict. Special business communicative context, cooperation Business Correspondence mainly a function of the transmission of information. Should not only be reflected in the language industry characteristics, and should be a straightforward way to group segments Moupian to obtain the best results for the transmission of information at the same time serve to improve credibility and enhance the role of cooperation between the two. Competition class Business Correspondence to convince the recipient to accept a letter of demand or request, a threat to the recipient's negative face negative politeness strategies should be in the language and indirect roundabout way to arrange paragraphs, thereby reducing the degree of imposed and the recipient is willing to accept the demand or request. Harmony class Business Correspondence passed information favorable to the recipient, but inappropriate language and discourse structure will be reduced to such a letter of politeness. Specific and direct language and interpretation of discourse structure allows the recipient's face to get the greatest satisfaction. Clash Business Correspondence essentially is impolite, indirect language is the fundamental strategy of courtesy, should also be summarized in chapter structure, in order to reduce the threat to the positive face of the recipient and achieve the communicative purpose. Finally, this paper argues that the Business Correspondence Writing should follow the principle of decent and conform to the trend of Contemporary Business Correspondence Writing. This article aims to contribute to the foreign trade business to make better use of politeness strategies to achieve communicative intent. , But also look forward to the work of the Business English teaching personnel, foreign trade enterprises training departments, etc. to provide a reference and help.

Politeness Strategy and Its Application in Foreign Trade Correspondence

Abstract

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