Dissertation > Excellent graduate degree dissertation topics show

On Advertising Translation from the Perspective of Reception Aesthetics

Author: LiChen
Tutor: ChengJinNeng
School: Beijing International Studies University
Course: English Language and Literature
Keywords: advertising translation reception aesthetics aesthetic reception aesthetic reproduction "three beauties" principle
CLC: H059
Type: Master's thesis
Year: 2010
Downloads: 606
Quote: 0
Read: Download Dissertation

Abstract


In the recent decades, gaining momentum from ongoing globalization and ever-increasing exchanges between China and Western countries, advertising is expected to play an increasingly important role, and advertising translation therefore is of great significance to promote China’s interaction with the global community and bring about tangible benefits to the world economy.Despite diverse studies in recent years on the subject, there is a need to demonstrate how aesthetic principles apply to it. Therefore, this thesis is an attempt to contribute to examining the aesthetic translation of advertisements in the light of reception aesthetics by highlighting the dialectical dynamic processes in translation and the aesthetic achievements fulfilled in each process. Under the guidance of Reception Aesthetics, the thesis makes a relatively systematic study and exploration of advertising translation. Trying to free itself from the bondage of traditional translation theory, the thesis provides a new angle which is receptor-centered to guide advertising translation principles, techniques and criteria for the sake of facilitating translation and building good images for enterprises and sponsors.Reference will also be made to Xu Yuanchong’s "three beauties" principle (the beauty of sound, form and meaning), which is originally proposed as a translation theory of poetry, to further explore the aesthetic reproduction as realization of aesthetic values immanent in the adverting texts. After comparing and analyzing a great number of examples, the theory can be fruitfully and legitimately appropriated for advertising translation and will prove to complement the reception aesthetics in developing a renewed approach to advertising translation. In a word, this thesis sets out to test the fruitfulness of applying reception aesthetics as a background theory to study.This thesis has a limited aim and does not claim to cover all issues in advertising translation. It is limited to the examination of the interactive dynamic between aesthetic reception and reproduction in advertising translation. Where reception aesthetics can shed light on advertising translation is in providing aesthetic model for explaining the aesthetic acts in advertising translation.

Related Dissertations

  1. (?)bersetzungsanalyse Von,,Pünktchen Und Anton "Aus Der Sicht Der Rezeptions(?)sthetik,I046
  2. Wen Tianxiang \,I207.22
  3. Perspective of Relevance Theory Advertising Translation validity analysis,H315.9
  4. Reception Aesthetics from the Perspective of Children's Literature Translation,I046
  5. Temperamental Studies of TV Series,J905
  6. From the perspective of reception aesthetics Fu Lei Translation in \,I046
  7. Title Translation of Literary Works from the Perspective of Reception Aesthetics,I046
  8. A Study on the Translation of Mao Zedong’s Poetry in the Context of Reception Aesthetics,I046
  9. Translator’s Concern for Reader’s Reception in Literary Translation,I046
  10. The Detective Novels of Josephine Tey from a Receptive Aesthetic Perspective,I561
  11. Yunnan art and its heritage research clothing De'ang,J523.5
  12. On C-E Translation of Public Signs from the Perspective of Reception Aesthetics,H315.9
  13. On the Translation of English Movie Titles in the Light of Reception Aesthetics,H315.9
  14. On the Translation of Lolita from the Perspective of Reception Aesthetics,H315.9
  15. Aesthetic Reproduction of Fuzzy Language in C-E Translaion of Hong Lou Meng from the Perspective of Reception Aesthetics,I046
  16. On Localization Strategies of E-C Advertising Translation from the Perspective of Sino-western Cultural Differences,H315.9
  17. On the advertisement English translation,H315.9
  18. A Study on Translation of Advertisement from Perspective of Relevance,H059
  19. Study of Advertising Translation from the Perspective of Functionalist Approaches,H059
  20. Accepting Aestheties with Literary Reading Teaching of "Multiple Reading",G633.3

CLC: > Language, writing > Linguistics > Translation Studies
© 2012 www.DissertationTopic.Net  Mobile