Dissertation > Excellent graduate degree dissertation topics show

A Comparative Study of Text Re-creation in Advertising Translation and Literary Translation

Author: AnNi
Tutor: WangDaJin
School: Wuhan University of Technology
Course: Foreign Linguistics and Applied Linguistics
Keywords: Advertising Translation Literary Translation Re-creation The purpose of the translation
CLC: H059
Type: Master's thesis
Year: 2005
Downloads: 233
Quote: 0
Read: Download Dissertation

Abstract


With the rapid development of international trade and multinational companies, the role of advertising translation in international exchanges can not be ignored. As a branch of translation studies, advertising translation has its own inherent laws, and other types of translation, there is a certain link. The analysis shows that instances of reality in advertising translation, advertising translation is not a faithful conversion of the original information to the pure imitation of sexual behavior in the target language, but a positive, creative interpretation. In this process, the translator often original cultural and linguistic adjustment to adapt to the culture of the target language and the target language readers. Literary translation literary works behind the aesthetic and cultural characteristics, the translator will play its initiative to re-create translation. Literary translation literary translation in translation studies has traditionally occupy an important position, the translation industry compared to other type of translation studies more in-depth and comprehensive. Literary translation in the text and then create (or referred to as the \In this article, the authors try to translate the text re-creation as an entry point, a comparative study of advertising translation and literary translation, aimed at different points of translation and literary translation Chinese this re-creation of comparative advertising, ad translation have a clearer understanding of the characteristics, in order to come up with more effective advertising translation translation. In this article, the authors from the language style, culture and readers comparative advertising translation Chinese to accept the three aspects of this re-creation and literary translation Chinese this re-creation of a comparative analysis of, and pointed out that: advertising translation in its different from the fundamental literary translation and other translation type clear business purpose; clear commercial purpose determines the audience, the important position of the target language culture in advertising translation, but also determines the entire translation process. Language translator in the re-creation of the translated text advertising, pay more attention to its readability; cultural characteristics of the original text, the translator is usually naturalized translation; target language audience throughout the re-creation of the translation process has a key role in the acceptance of the audience determines the choice of translation strategies. Teleological and acceptance of aesthetic theory In this paper, the main theory. At the end, the authors point out that although the text re-creation in advertisement translation and cultural

Related Dissertations

  1. The Empirical Research of the Important Factors of the Financial Risks of Chinese A-share Construction Enterprises Market,F426.92
  2. Study on the Integration of Traditional Landscape Spirit in Oil Painting Creation,J213
  3. On the Realistic Spirit in Contemporary Art Creation,J213
  4. A Comparative Study on English Versions of Li Shangyin’s Poems in Light of Philosophical Hermeneutics,H315.9
  5. The Person Seeking Roots in Forever Loneliness,I207.42
  6. A Study of Harmony from the Three Excerpts of the Piano Accompaniment Red Lantern,J624.1
  7. Discussion on the cultural and artistic accomplishment and art songs Second Creation,J614
  8. The Nationalization study of Sicong violin works,J622.1
  9. Claboratestyle Figuratio Creation Linguistic Diversity Is Discussed,J212
  10. Research on Copyright Ownership Issues of the Audiovisual Works,D923.41
  11. Perspective of Relevance Theory Advertising Translation validity analysis,H315.9
  12. ReBAM Xi'an Tourism Spatial Layout,F592.7
  13. Chinese watercolor look through the art market,J215
  14. The status quo of Chinese animation and develop an inquisitive,J218.7
  15. Study on Creation of Horinger Paper-Cutting and Regional Graphic Arts,J217
  16. The Creative Transformation Study on Sama Culture of Dong Minority,J607
  17. Gathering in the Field,J607
  18. A Comparative Study on the Three English Versions of Liao Zhai Zhi Yi from the Perspective of Reception Aesthetics,I046
  19. English translation of \,I046
  20. \,I046
  21. Literary Translation Criteria in Translation Contest from the Perspective of Han Suyin Youth Award for Translation,I046

CLC: > Language, writing > Linguistics > Translation Studies
© 2012 www.DissertationTopic.Net  Mobile