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High-Tech Products Marketing Strategies Research Toward Enterprises

Author: ZouFuFa
Tutor: ZhangGuangYu
School: Guangdong University of Technology
Course: Business management
Keywords: Toward enterprises High-tech product Marketing strategy
CLC: F274
Type: Master's thesis
Year: 2005
Downloads: 306
Quote: 2
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Abstract


High-tech revolution is rolling up the world and high-tech has become the significant factor that pushing economic and social development throughout the world. High-tech turns into the symbol measuring the progress of human society. The technique level of a country is not only representing the development level of its social productivity, but also determining the strength and status of the country existence and development. However, the decisive factors promoting development of high-tech enterprises are not only technique but also marketing management under some specific condition marketing is even more important than technique. Currently many high-tech enterprises in our country are still having a superficial understanding. Nowadays in China, though lots of scholars are probing into marketing strategy of high-tech product, concentrating on strategy that facing to enterprise are not at large. In order to promote the progress of high-tech enterprises toward enterprise purchasers in our country, this paper does some systematic researches in the marketing strategies about high-tech products toward enterprise purchasers. It is also my paper’ s aim and target.This paper consists of four parts. The first part (Chapter One) briefly introduces the related research and elaborates research background and significance of this paper. The second part (Chapter Two) is the market research to high-tech product, including marketing environment analysis, market demand characteristics analysis, enterprise purchasers’ behavior analysis, target market subdivision and confirmation analysis etc. about high-tech product. The third part (The third, fourth, fifth and sixth chapter) discusses and researchesmarketing strategies combination of high-tech product toward enterprise purchasers, including product strategies, pricing strategies, promotion strategies and distributing strategies etc. The last part (Chapter Seven) is a case analysis researching marketing strategy combination of high-tech product toward enterprise purchasers by "I+G" product of Star Lake Bioscience Co. Inc. Zhaoqing Guangdong.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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