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Investor Relationship Management

Author: MengZuo
Tutor: QiZuoDong
School: Capital University of Economics
Course: Business management
Keywords: Investor Relations Management Asymmetric information Reputation Strategic credibility
CLC: F830.59
Type: Master's thesis
Year: 2005
Downloads: 449
Quote: 2
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Abstract


In recent years, an endless stream of information disclosure of listed companies in China. Listed companies to conceal internal information seriously hurt, including minority shareholders, creditors and other investors. Guangxia, Branch of business, etc. With the exposed shocking cases of infringement of the interests of investors, investors in the securities markets and the relationship has been more tense. Thus, people began to learn from the experience of the international securities markets, research in this area is quickly translated into practical application. Shortly after the investor relations management is presented and discussed, the Shanghai Stock Exchange, the Shenzhen Stock Exchange listed companies be required to investor relations management system must be worked out. Investor relationship management concept is new to Chinese enterprises and investors, but it has been firmly established, including government agencies, regulators, academics, listed companies, the news media, medium and small shareholders are beginning to care and the importance of corporate governance situation, investors started to pay attention to the special protection of the interests of medium and small investors. Although the management of investor relations in our country rise late, but we have the advantage. Study abroad has been great progress since the establishment of the American Association of Investor Relations, a lot of the experience is worth learning and reference. China has a special environment and background, the problem of foreign markets. Analysis of three aspects of this article from foreign experience, the theoretical support and the actual situation in China to discuss the management of investor relations. The first part of this paper introduces the concept of investor relations management and development history; second part from the perspective of information economics, according to the forefront of the international and domestic investor relations case data, focuses on how the company's management and investors between effective communication, here I am from a short-term communication and long-term information to communicate these two perspectives to analyze the information communication strategy characteristics, and thus to further explore the information in the investor relations strategic communication, information communication constraints and Company long-term relationship among the strategic credibility. Finally, the study of China's current capital market situation, pointing out that the status and problems of China's management of investor relations, based on the history and trends of the development of investor relations in the foreign capital market, the historical context of how globalization and technological progress. improve China's capital market, investor relations management. There is no doubt that, at home and abroad has been a lot of literature on the management of investor relations, which have a lot to look at this issue from the point of view of the link between information disclosure and investor relations. Innovation of this paper is a departure from the agency relationship exists asymmetric information, the emphasis on the short-term communications strategy and pass characteristics of asymmetric information between corporate management and investors, and to explore the long-term reputation mechanism authorization and information communication problems. In addition, the article also made specifically discussed combined with the actual situation of investor relations at the present stage.

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CLC: > Economic > Fiscal, monetary > Finance, banking > Finance, banking theory > Investment
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