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The Research on the Legal Responsibility of Star Advertising Mendacious Ads

Author: XuMiaoMiao
Tutor: ZhangZhiXun
School: Nanchang University
Course: Economic Law
Keywords: Celebrity Endorsement False advertising
CLC: D922.294
Type: Master's thesis
Year: 2010
Downloads: 159
Quote: 0
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Abstract


With the development of market economy , advertising has become an important means of business promotion recommended products . Celebrity endorsement advertising issues , has been a hotspot of recent years . Celebrity endorsement endless stream of false advertising , and seriously affect the interests of consumers , the view from celebrity endorsement ads relevant existing law , however , in addition to the \the celebrity endorsements responsibility are not clearly defined. Celebrity false advertising has always been the legal profession, the social sector the focus of controversial issues, after the Sanlu milk powder incident , and more with the introduction of China 's new food safety law this controversy reached a climax point . The paper first defines the connotation of the campaign to participate in the main , clear endorsers independent body of the ad , and celebrity endorsement advertising false to be identified . Reveals domestic celebrities intensified, engaging in false advertising phenomenon frequently damaged the interests of consumers , as well as the lack of the legal provisions of our current regulatory celebrity endorsement and deficiencies . By comparative analysis of the law of the United States , Japan and other countries on this issue , it is pointed out that the available learn from our legislation . The celebrity endorsements behavior \The regulatory the celebrity endorsements behavior , to require its false endorsement liability , not an end , but a means . I hope this means to safeguard the legitimate rights and interests of consumers , and promote the healthy and orderly development of socialist market economy .

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CLC: > Political, legal > Legal > Chinese law > Economic Law > Business Economics and Management Act
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