Dissertation > Excellent graduate degree dissertation topics show

The Protection of Personal Information in Marketing Activities

Author: SongWei
Tutor: DuanKuang
School: Fudan University
Course: Legal
Keywords: Marketing Personal Information Protection Right to Privacy
CLC: D923
Type: Master's thesis
Year: 2010
Downloads: 23
Quote: 0
Read: Download Dissertation

Abstract


Because personal information played a very fundamental role in marketing activities, various marketing institutions treated the collection and utilization of customer personal information as a very important aspect of marketing. As the competition intensified, more and more disputes of tort of the right to customers’personal information arisen. To cope with the deteriorating situation, it is urgently needed for us to thoroughly study and timely implement our own system of personal information protection, accordingly strengthen the regulation of various marketing activities which constantly involving the usage of customers’personal information.From a legal point of view, the right to personal information including Right to Awareness, Right to Correction, Right to Deletion and Right to Prevent Processing for Purposes of Direct Marketing which all clearly defined in terms of characteristics, scopes and contents. In marketing activities, it’s in a process to translate into property or economical results of various marketers and personal information of customers as a whole could be treated as resource and asset of marketers which with obvious economical features. Balancing the economic and industrial development and the protection of the right to personal information, the conditions and consequences of tort of right to personal information carefully concluded upon the common rules set forth by classic theories in tort law. Both America and EU already set up featured and effective systems of personal information protection. American system emphasized more on industrial self-regulation and EU famous for strong and detailed law governance. Besides, various international organizations are pushing to set up a globally recognized and accepted system of personal information protection to facilitate the globalization of world economy. At the start of the construction and fine tuning our own system of protection of personal information, we need to think all these over and make full use of the leading systems of America and EU models, follow the globalization trend in the information protection and push/educate the various entities of our market to set up their own self disciplined systems of protection of personal information and they have to be strictly supervised to pay adequate attention to the protection of safety of personal information.

Related Dissertations

  1. Research on Early Warning System of Company’s Marketing Risk Based on Simulated Community in the Internet,F274
  2. Study on New Product Launch Strategy in Decathlon,F274
  3. A Study about the Development of the Domestic Affiliate Marketing,G206
  4. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  5. Analysis on the Marketing Problems in Small and Medium-sized Sports Events and Countermeasures Research,G80-05
  6. A Study on Healthcare Product Marketing Based on Data Mining Technology,F426.72
  7. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  8. Gas station convenience store sales strategy,F426.22
  9. Marketing Strategy of China campus buy,F274
  10. Research on Index System of Marketing Risks in Apparel Enterprises,F426.86
  11. PXSF Nursery School Service Marketing Management Analysis,G617
  12. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  13. CPPCC newspaper Marketing Strategy,G216.3
  14. The M Company Essential Oil Skincare Marketing Strategy Study,F274
  15. Marketing Strategy for Acetic Acid in CE Company,F274
  16. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  17. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  18. Shenzhen infant health club marketing strategy research,R174
  19. The Research of Viral Marketing Spreading,G206
  20. A life insurance company marketing strategy,F274
  21. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274

CLC: > Political, legal > Legal > Chinese law > China and France
© 2012 www.DissertationTopic.Net  Mobile