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The Competitive Strategy about China Tietong Sichuan Bronch
Author: YuShiXi
Tutor: HeYaoQin
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Railcom Competition Strategy Management
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 72
Quote: 0
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Abstract
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Fixed telephone market in Sichuan , Sichuan Telecom , Netcom , Sichuan , Sichuan Unicom and Sichuan Railcom four telecom companies operating business homogenization of serious , and thus the competition is very fierce . To gain more market share , telecom companies have taken a variety of promotional tools to expand their own market share , in order to be in an invincible position in the fierce competition in the market . The competitive environment of the telecommunications industry is dynamic and uncertain , dynamic and uncertain environment , it is particularly important to developing a strategic plan . As emerging telecom companies , Sichuan Railcom is the weakest of the four fixed telephone operating companies . Living in the fierce market competition environment , in the face of the rapid development of new technology and user demand for personalized , Sichuan Railcom should analyze the external environment in which opportunities and threats , as well as its own advantages and disadvantages , and dominated by the analysis of industry competition regular forces ( competition) between the barriers to entry , substitutes, the bargaining power of buyers and suppliers , competitors , and then select the best play Sichuan Railcom competitive advantage competitive strategy , resulting in fierce competition to remain unbeaten land. Finally , in order to ensure that the strategic goals , Sichuan Railcom must be strategic implementation of effective management and control . The paper is divided into six parts were expounded of Sichuan Railcom competition strategy , the first chapter the main content and methods of Sichuan Railcom develop competitive strategy of the need for this study ; Chapter analysis Sichuan Railcom facing the external environment ; Chapter III analyzes the of Sichuan Railcom own strengths and weaknesses ; Chapter Sichuan Railcom SWOT analysis on the basis of the first two chapters ; Chapter basis of the analysis in the previous chapter competitive Strategy on Sichuan Railcom related expositions ; Chapter VI discusses the implementation of the strategy and management of Sichuan Railcom .
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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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