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Marketing Strategy Stipulation and Implementation of MR Logistics Company

Author: LiChengDong
Tutor: TangChunYong
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Third-party logistics Marketing Strategy Control
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 260
Quote: 1
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Abstract


With the rapid development of China's economy , the third-party logistics more and more attention , and more and more competitive . China has joined WTO, Logistics giants influx , the traditional transport enterprises have the transition to the third-party logistics , various private third-party logistics in the ascendant , MR logistics company faces many challenges . Therefore , the logistics enterprises to develop suitable marketing strategy development is not only related to corporate survival and development issues related to the sustainable development of the national economy . Logistics enterprise marketing , develop logistics business marketing strategy is an important topic in front of each of logistics enterprises . MR logistics company 's strengths and weaknesses analysis on the basis of MR logistics company than a year of in-depth investigation and research , and in-depth investigation of the external macro environment and industry competitive environment , to seriously study the internal conditions analysis of the opportunities and challenges facing the business at this stage . And on this basis the company 's development goals , and to develop a corporate marketing strategy , determine the marketing mix strategy is different from other companies . The implementation of the strategy proposed their own ideas , analysis and demonstration of the need to solve a variety of problems in the implementation of the strategy , put forward valuable suggestions for the smooth implementation of problem solving and strategy . MR logistics company marketing strategy of control and risk aversion also made a detailed statement . Of third - party logistics companies in the opportunities and threats coexist with some guidance and reference value .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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