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With the accelerated pace of China 's reform and opening up , the increasingly improved investment environment , foreign companies have landed in China , enterprises increasingly intense competition , the competition has become the theme of the survival and development of enterprises , especially after China's accession to the WTO , Chinese enterprises from domestic the competition to turn to the international competition , all the Chinese enterprises will face the international corporate domestic , domestic enterprises to international competitive landscape . The world has entered the era of brand competition , the market began to move closer to the brand . The facts tell us : Chinese enterprises in the fierce competition in the lack of yield advantage , not a lack of technological advantages , but the lack of brand competitive advantage . In this brand of borders and the end of the competitive era for China 's enterprises , in order to be with foreign multinationals contest , in order to have a place in the international market , it is necessary to enhance the brand competitiveness . This paper , first introduced the connotation of the brand competitiveness standing on the shoulders of our predecessors , features and formation mechanisms , the use of the principle of fuzzy mathematics , a brand competitiveness evaluation model , followed by analysis of the competitive status quo of China 's corporate brand then , on this basis , the proposed countermeasures to enhance the competitiveness of our brands .
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