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Network of opinion leaders in public opinion analysis

Author: LiHui
Tutor: ZhengYaZuo
School: Heilongjiang University
Course: Journalism
Keywords: surpervision of network public opinion opinion leaders gatekeeper butterfly effect
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 349
Quote: 1
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Abstract


With the development of network technology, surpervision of network public opinion will present dominant trend. Network opinion leaders play an integral role in the network, highlight its unique personality. Therefore, this paper focuses on the opinion leaders in the network ; explores the conditions of its formation. In the analysis process, this paper focuses on typical cases to discuss the influence of opinion leaders in surpervision of network public opinion, this influence includes both positive and negative aspects. On one hand, opinion leaders in the network decide the impact of online forums.This influence will spread throughout society ,which will have a positive effect in the development of society. On the other hand, the irrational remarks of the network opinion leaders evoke the media violence ,which have a negative impact on the society. In the last, the paper will guide the network opinion leaders from the areas of the law, management, technique, media literacy in order to serve the society.

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