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Commercial events, as we often see a variety of professional league, business competition, Open, Grand Prix, Tour, etc., as a sports competition to provide consumers with products and related services in order to achieve maximum profits for the purpose of organized special events, it is by our public administration in charge of the sport and gradually turned to sports and the sports industry, public utilities industry, combining the direction of the change process emerged a wonderful work, it has been subjected to the media, public, corporate favor, its state of development and even affect the pace of development in the sports industry and scale, the study matches the value of commercial development of highly realistic significance.Commercial event organizers must be good at capturing changes in market information and timely delivery of products and services to business entities, while the strong commercial activity, event production, marketing must rely on the effective functioning of an operating entity. In this paper, the value chain, value engineering, value networks, etc. with knowledge management techniques, the use of literature, questionnaire survey method, mathematical statistics, field survey method and other methods, Requirements based on customer value, business values, social needs in three areas, analyzes the value chain of commercial events on the value-added activities, rationalize the event the value chain, optimizing the value chain co-ordination between various sectors of the organization, from the packaging tournament’s star , the audience and other details, marketing and commercial events of specific activities and events shaping the culture, to cultivate the brand competition point of view, to explore the value chain of commercial events modeling, the value of the event for the commercial development and sustainable development to make suggestions.
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