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Nanjing Xianlin University Town Center business district format trend analysis

Author: HuangDeJun
Tutor: ZhuXianChen
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: University City Business Format Area
CLC: F727
Type: Master's thesis
Year: 2005
Downloads: 780
Quote: 7
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Abstract


Xianlin new urban area is the new urban area of Nanjing , the regional sub-center of the city development area , mainly to the development of education and high-tech industries , now has 10 institutions of higher learning , more than 80,000 students in school district within the more than 40,000 residents . Central business district that is currently being planned , with a total land of 11,700 km2 , a planned area of 117 hectares , will be the surrounding students , faculty , residents with leisure , entertainment, shopping, fitness consumer . I hope that through the planning ideas of the central business district , the Nanjing business conditions , the main commercial street sales , the University of economic belt , the college students of consumer behavior , Xianlin University Town Center District, the PEST , SWOT and other analysis and research , Xianlin University City the central area of ??the business conducted scientific positioning of Industry structure of the central business district and the building area . Through sample surveys , case studies , estimates of the central area of ??commercial sales , the paper argues that the central area is not only to serve the district teachers and students , residents should be around the theme of the University City \building consumer -centric culture dense atmosphere , beautiful environment , leisure , entertainment , shopping , fitness , consumption of commercial space , and its shape is University City consumer paradise . Center District Business recently to meet the needs of district students, residents , about the construction of 5.05 to 70,700 square meters of commercial in order to be satisfied with the status quo ; to 2010 , the central business district of Nanjing City Commercial Vice center planning , the construction area is about to be building 15.5 to 259,000 square meters .

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