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The Strategic Management Research Based on Core Competence of Heilongjiang East College

Author: CaiYuSheng
Tutor: ZhangHaiFeng
School: Harbin Engineering University
Course: Management Science and Engineering
Keywords: Heilongjiang Institute of Oriental Private colleges and universities Core competitiveness Strategic Management
CLC: G648.7
Type: Master's thesis
Year: 2010
Downloads: 161
Quote: 0
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Abstract


Heilongjiang Institute of Oriental Studies in 1992, the school changed its name to Heilongjiang Institute of Oriental Studies in 1995. In 2003, the Ministry of Education approved upgraded to undergraduate colleges and universities, is China's first batch of nine private one of the regular undergraduate institutions. Not Private Colleges and Universities Heilongjiang Institute of Oriental Studies of the fastest growing model, but the public welfare direction of running of Heilongjiang Institute of Oriental has a strong typical Oriental Institute is to overcome the difficulties of the welfare system stuck with it, and run good. Therefore, in this sense, the development of the Oriental Institute in Heilongjiang achieved some success. After 16 years of development, the College has gradually shifted from the extension of the development of content development, content development is the essence of the pursuit of the process of the core competitiveness. Therefore, in line with the development of private higher education, the purpose of enhancing the core competitiveness of the private colleges and universities, based on the strategic management of the core competitiveness of the Oriental Institute of Heilongjiang, combined with the status of the development of private higher learning institutions of Private Universities in China Strategic Management many problems in-depth thinking and research. Because of Higher Education Popularization process determines the rise and fall of private higher education in a certain sense, the vane of China's reform of the education system, its own strategic role can not be ignored. This article draws on the corporate strategic management theory and the theory of core competitiveness, introduce the purpose and significance of the study, summarized the research status at home and abroad, the relevant theories and views, and analysis of the status and problems of the Strategic Management of Private Colleges and Universities basis, based on the core competitive university strategic management model, Heilongjiang Institute of Oriental research object, the core competitiveness penetrate into the whole process of strategic management, strategic management tool for strategic analysis, strategy formulation and strategic control, to achieve core competencies to enhance . Finally, to strengthen strategic leadership, the establishment the connotative development of the modern university system, the establishment of strategic information management system based on the core competencies of strategic management to provide concrete solutions. College of managers, decision-making, management, and provides the basic theoretical basis for the formulation of development strategies. In this paper, the key question is trying through strategic management based on the core competitiveness of the Oriental Institute of Heilongjiang, Heilongjiang Institute of Oriental core competencies to enhance the overall, to achieve strategic objectives, making it China's private education sector demonstration effect development model. Hoping to get some reference for the development of China's Private Colleges and Universities.

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