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Research on Product Positioning and Marketing Strategy of Heilongjiang Daily Newspaper Group

Author: HanXueDi
Tutor: YinLu
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Newspaper Group Marketing Locate Issue Advertising
CLC: G219.24
Type: Master's thesis
Year: 2004
Downloads: 226
Quote: 1
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Abstract


As newspaper as the special nature of journalism and propaganda unit , long time, China will focus on hot spots Journalism content and communication skills toward research and analysis , focusing on the spread of public interest , the theory is in fact the essence of the media as an economic entity the pursuit of economic interests act of exclusion. Evolution of economic power as a social force in the transition period of social development has other forces can not have the energy to other sectors so , the media industry as well. So when leveraging the leading economic power in modern society as the only possible door lever when the economic behavior of the media analysis and research to become the focus of the New Media gathering . Based on the newspaper group 's status quo, competition, consumer behavior analysis, the Heilongjiang Daily Newspaper Group 's market positioning , distribution marketing strategies , advertising, marketing strategy analysis , discussion and recommendations . This two innovations : First, according to the marketing of the basic theoretical framework construct media marketing strategy analysis system, so that the focus of construction and general industry based media properties in common above , not only for the media group and other industries establishing a common basis of integration , but also for other industries to provide basic entry into the media path ; two characteristics for the media industry to the media \explore aspects of China's newspaper Group marketing basic mode of operation , for our implementation of market -oriented operation newspaper Group has a practical significance.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China > Local newspaper
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