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The Present Situation and Countermeasures of China’s E-reader Publishing in 3G Era

Author: YangAn
Tutor: ZhangFeng
School: Huazhong University of Science and Technology
Course: Communication
Keywords: 3G eReader publishing Development Status Problems Suggestions
CLC: G237.6
Type: Master's thesis
Year: 2010
Downloads: 255
Quote: 0
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Trends in digital publishing, driven by an endless stream of new media, publishing forms also will be colorful, quietly changing people's reading and consumption patterns. EReader publishing is a new way of publishing is content providers with telecom operators platform, text, pictures and other forms of digital information through the wireless network to the electronic reader based mobile reading terminal equipment for communication behavior of the user to read. 3G era, for the e-reader publishing industry provides a good opportunity, I believe that with mobile reading terminal technology continues to improve and increasingly rich content, e-reader is bound to become the publishing electronic publishing, web publishing, mobile phone After the publication of the new forms of digital publishing. From the point of view of communication, e-reader publishing significant in that it not only changed the publishing form, so that the mass media to achieve integration and compensation; also changed the publishing dissemination process, making information dissemination complete separation of content and carrier; more intuitive is that it changes the content of the publication to entertainment content dispelling elite culture. From a practical perspective, the e-reader publishing boom began to take shape, it gives inject new vitality into the publishing industry, but also to the publishing industry caused a huge impact, industrial structure, mode of operation, the pattern of interests, and even publishing concepts will be reconstructed. Published in the electronic reader early stages of development, the emergence of technology, market, policy and other aspects of the many problems, how to avoid these problems and innovative publishing model, and promote China's electronic reader and healthy development of the publishing industry, is the focus of this study explored. Based on the above understanding, this two dimensions from theoretical and practical published on e-readers made a detailed analysis. Theoretical level, in the Commentary on the basis of the concept of mobile publishing e-reader publishing original concept, to extract the e-reader publishing features - mobile reading, reading the paper simulation results, massive information support, reusable and Dissemination Vision The following analysis of the e-reader publishing impact on traditional publishing and significance. Practical level, through the market share, the pattern of interests, the user three aspects of investigation, found the e-reader publishing industry problems, and from the Amazon Kindle model inspired, made feasible development strategies.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
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