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Z Tobacco Company cigarette brand development strategy research

Author: FanXuZhuo
Tutor: ChengXiaoDuo
School: Heilongjiang University
Course: Business Administration
Keywords: China Tobacco Tobacco Cigarette Brands Fostering Strategy
CLC: F426.8
Type: Master's thesis
Year: 2011
Downloads: 179
Quote: 0
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Abstract


China at the end of its protection period, and upon entry into the WTO in 2001, had to then recognize "The WHO Framework Convention on Tobacco Control". This exposed China to the international brand market and more serious competitiveness. Since that time China has introduced a series of policy measures to focus on cultivating a number of strong tobacco cigarette brands to respond to this change. However compared to the entire international brand market there is still a large gap between China’s competitiveness, which needs great improvement. The Z City and other domestic cities have this problem in that they are not competitive internationally. This thesis analyzes the Z City Tobacco cigarette brand development status and is designed to identify the impact and constraints of key factors fostering the development of this brand as well as the root factors hindering progress. Targeted research and improved cooperative marketing models are also discussed. Four development levels will be analyzed to enhance the core competitiveness within the cigarette brand market: industrial, commercial, retail customer and consumer involvement. Measures and new research ideas to ensure effective operational models are discussed, which are aimed at this goal for not only the Z city example but the Chinese tobacco industry in general.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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