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The pros and cons of corporate strategy not only determine the individual enterprises the ability to obtain and maintain a competitive advantage , but also a profound impact on the industry structure , competition in the market situation and the overall pattern . Obviously , the intensity of competition in the market depends not only on the industry growth rate of the overall market demand conditions , and with each firm's strategic management level , in line with the actual strategy is closely linked with the possibility of establishing . Shijiazhuang Baoshi carat company 's large-diameter plastic pipe is a sunrise industry , the product is in the growth stage . However, it has been put into operation since 1998 , the company's products , market outlets are sluggish, effective all the way down , the company faces tough competition situation . From the use of the theory of competitive strategy , PEST, SWOT, ETOP analysis method , combined closely with Carat 's practice , comprehensive , detailed , in-depth enterprise society in which the macroeconomic environment , industry environment , and corporate micro-environment analysis , carat future development strategy based on the analysis , and the feasibility and practicality of evaluation , and ultimately determine the future of the company 's development strategy . Specifically , the company was the first implementation of the differentiation strategy , and a mixed strategy of differentiation and low cost , that is, first leg to walk , then the strategy of walking on two legs . After company competitive strategy is based on the measures that need to be taken by the company to achieve future development strategy .
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