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Earth Group's strategic posture of the potato starch industry research
Author: ZhangJianFeng
Tutor: GuoXiaoChuan
School: Inner Mongolia University
Course: Business Administration
Keywords: Land Group Potato starch Competition Strategy
CLC: F426.82
Type: Master's thesis
Year: 2005
Downloads: 188
Quote: 0
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Abstract
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Land Group is a company with a history of nearly a decade of potato starch processing enterprises , the Group since 1995 introduction of the European potato starch processing in the world's advanced level of technology, equipment , and cooperation with countries such as Sweden , Denmark starch enterprises , the quality of products in the domestic a leading position in the same industry , with a certain degree of competitiveness in the international market , enterprises maintain good profit levels . In recent years , various environmental factors in the domestic potato starch market has undergone a lot of changes . The one hand have to expand the size of the domestic industries and enterprises strive to gain greater market share ; On the other hand , European countries phasing out of subsidies on potato policy and European multinational companies began to enter the Chinese market with the timing of China's accession to the WTO to seek new customers and profit growth point . Firstly, the environment of the potato starch industry ; followed by the use of the Michael Porter 's five competitive forces model of industry competition analysis ; once again , from four operational capacity , technical resources , human resources and financial resources of the earth Group competitiveness analysis , summarizes the strengths and weaknesses of the Group of the earth ; Finally , on the basis of the above analysis , to further explore the company 's strategic program , Land Group potato starch industry development strategy advice .
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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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