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The Marketing Tactics’ Research of ShaanXi HengKang Dairy & Food Co.Ltd

Author: ZhangXiJun
Tutor: MaQuanEn
School: Xi'an University of Technology
Course: Business Administration
Keywords: Shaanxi John Hancock Dairy Dairy products Marketing Strategy
CLC: F279.26
Type: Master's thesis
Year: 2005
Downloads: 497
Quote: 1
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Abstract


Since the reform and opening up , with the continued development of the national economy and the improvement of people's living standards , China 's dairy industry has been rapid development , especially in recent years, China 's dairy industry showed a rapid , strong move up trend, the dairy industry has become China's food the fastest growing in the industry , the best sunrise industry growth . Shaanxi the John Hancock Dairy Co., Ltd. (hereinafter referred to as \is currently in the planning stage , is expected to run in October 2005 . As a newly established dairy company , Dairy Shaanxi John Hancock how its products successfully listed in Shaanxi dairy market , recognized by consumers and gradually achieve its goal of bring the whole Northwest dairy market as the core of Shaanxi , Shaanxi John Hancock Dairy , and products into production after the listing of the most important and urgent problems . In this paper, target marketing , brand marketing , marketing combination of marketing theory through a lot of research and reading literature , an objective analysis of the external environment in Shaanxi John Hancock Dairy , pointed out the advantages exist Shaanxi John Hancock Dairy Development in Shaanxi market weaknesses, opportunities and threats , and determined on the basis of the target market Shaanxi Hengkang Dairy . The focus of the paper is a marketing strategy developed Shaanxi John Hancock Dairy system , from product strategy, pricing strategy , construction and management of distribution channels , sales promotion and other aspects discussed in detail . At the same time , in order to ensure the smooth implementation of these strategies , I made ??at the end of the paper for the enterprise operational implementation of recommendations . Above findings , hoping to provide some reference for after Shaanxi Hengkang Dairy 's development .

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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