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Study on How Goods Description Effect Perceived Value in Online Apparel Purchaising

Author: LiMei
Tutor: ZhaoPing
School: Beijing Institute of Clothing Technology
Course: Fashion Design and Engineering
Keywords: Perceived Value Clothing Online shopping Product Description Description of the type of
CLC: F713.36
Type: Master's thesis
Year: 2010
Downloads: 272
Quote: 0
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Abstract


In this paper, the perceived value theory Description theory analysis , as well as a summary description of clothing merchandise on domestic shopping site proposed four major commodity description type : technology -oriented , full range of intimate and emotional description of the type and experience Description and build a theoretical model Description perceived value affect net purchase clothing , clothing customer perceived value scale development of online shopping , last experiment compared four commodity description on the perceived value of the three dimensions : product value , emotional value, social value of different degree of influence . The following conclusions : ( 1 ) four commodity description on the net purchase clothing perceived value has a significant impact ; (2 ) The full range of intimate description of the four way to describe the most to improve the online shopping clothing perceived value ; (3) the perceived value of different occupations and different consumers to purchase clothing history there is a significant difference .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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