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The Hunan Mendale chain management strategy

Author: YiYi
Tutor: YangWeiWen
School: Central South University
Course: Business Administration
Keywords: Chain Store \u0026 Franchise Textile industry Strategic Research Business strategy
CLC: F721.7
Type: Master's thesis
Year: 2005
Downloads: 612
Quote: 2
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Abstract


Retail is one of the most important industries in the tertiary industry in China, which is closely related to the national economy and people's lives. Since the reform and opening up, China's retail industry has undergone profound changes. The retail enterprises through the introduction of chain business model, and achieved great success. Chain business model, known as the third circulation revolution in the international arena has become the dominant mode of operation and organization of modern circulation enterprises, it will surely change of tens of millions of our circulation enterprises large and far-reaching impact. Therefore, a systematic and comprehensive study of chain operations management and management theory, will give the China Chain Store \u0026 Franchise Development brings great theoretical significance. First, the article describes the source of the thesis topics, purpose and significance; thesis research methods and the basic idea of ??the paper and the frame structure. Through the author's own practical experience of work in Hunan Mendale chain management, system clarifies chain management is to achieve economies of scale through standardization of business form of management and organizational form, its essence is to apply the principles of the modern industrial production circulation area, so as to achieve the standardization of business activities, professional, unified. Secondly, such a theory of business conditions on the chain overview, through the introduction of the world's countries in the development of chain operation status of analysis and comparison, the retail chain were clearly defined. Describes the scale of operation and specialization are the basic characteristics of the retail chain run, pursuant to which the retail business organization's network system is the basic guarantee of the chain of enterprise development. Chain operator that should be taken in the face of market competition, market competition strategy. Analysis and review of the the development of Mengjie historical background and the development status. Retail enterprise performance analysis, to clarify the chain of competitive advantage and efficiency advantages. Again, the combination of practical experience in of Hunan Mendale chain management, market opportunities for the textile industry, analysis the Mengjie development of chain operation marketing opportunities; On this basis, summed up the Mengjie if it is through the chain Such a form of development itself, must be improved Meng Jie current business strategy, by strengthening its chain

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational > Supermarkets, chain stores,specialty stores
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