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Design and Implementation of Customer Relationship Management(CRM) System for the Nanshan Group

Author: YuZhiGang
Tutor: ShiQingHua
School: Shandong University
Course: Software Engineering
Keywords: Customer Relationship Management B / S . NET SQL Server
CLC: TP311.52
Type: Master's thesis
Year: 2010
Downloads: 115
Quote: 0
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Abstract


With the continuous development of the Nanshan Group's business , the requirements of enterprise applications of information technology has become increasingly prominent for corporate business development , customer maintenance requirements , special design and development of a customer relationship management system software , in order to achieve the enterprise to enhance customer service needs. CRM is a strategy of the enterprise . Customer segments and effectively in accordance with the requirements of the Nanshan Group , the organization of corporate resources , cultivate customer- centric business activities and the implementation of customer-centric business processes , and as a means to improve customer satisfaction . This system is a software implementation of the management style , the application of this system , the business sector will share data , customer resource unified management by the headquarters , and facilitate a grasp of the progress of customer contact customer service to carry out . In this paper, the idea of object-oriented analysis and design tool , for the Unified Modeling Language , Nanshan Group related business ideas needs of the customer relationship management system analysis and design , the characteristics of the system and the user 's formally adopts B / S functional architecture of multi-level software architecture mode function , technically based on Microsoft NET platform , C # as the programming language , using the SQL Server database as a data storage software , in order to achieve the customer information management , contract signed , statistical analysis and other functions . In terms of system security , role-based privilege management , different roles have different operating permissions and data access , and enhance the security of the system . System requirements analysis process , a detailed description of the system 's overall business and business processes , to describe the relationship between the function of each module , and the module from the code design , class design , database design , detailed design of the system is described .

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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