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Based on innovation diffusion theory of consumer online shopping intentions
Author: SunYang
Tutor: MaQingGuo
School: Zhejiang University
Course: Business management
Keywords: Online shopping intentions Sensing channel characteristics Consumers innovative Social Impact
CLC: F713.36
Type: Master's thesis
Year: 2006
Downloads: 1318
Quote: 21
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Abstract
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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > E-commerce,online trading
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