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The Appraisement of America’s Research of Health Communication

Author: SunJing
Tutor: DanBo
School: Wuhan University
Course: Journalism
Keywords: Health Communication Academic Features Diffusion of Innovations Social Marketing
CLC: G239.712
Type: Master's thesis
Year: 2005
Downloads: 1018
Quote: 25
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Abstract


This paper reviews the course of development and characteristics of the U.S. Department of Health Communication Research , select the \After the analysis, show the context of the U.S. Department of Health Communication development in recent years , the principal investigator , research interests , research center and the research methods used in the study , these specific numbers and some classic case of success , revealing the spread of the U.S. Department of Health some real problems facing the field and its future direction . Also pointed out that the most important health communication research are two basic theories and strategies - innovation diffusion theory and social marketing theory, and at this stage the U.S. health communication research theoretical proposition . The paper demonstrates the academic characteristics of health communication research in the United States in recent years . It also points out the practical significance of the U.S. Department of Health Communication Research and facing a series of problems . So far, health communication research to define the scope of the study is still vaguely defined . The ultimate objective of the study is difficult to achieve , many involving personal privacy with a highly sensitive topic , health communication research is the lack of their own original theory , these are hindered its further development bottleneck exists on the subject .

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