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A Study in the Relationship between Press Industry Structure and Content

Author: LinZuo
Tutor: ShiYiBin
School: Wuhan University
Course: Communication
Keywords: Shenzhen Press Group SCP Market Structure Market Performance Framework Analysis Media Economics
CLC: G219.2-F
Type: Master's thesis
Year: 2005
Downloads: 299
Quote: 0
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Abstract


This paper is intended to study the economic structure of the newspaper group , and to explore the relevance of the newspaper industry structure and newspaper content . This is a correlation of the structure and content of the media economy Preliminary - aims to explore under the conditions of the socialist market economy , new opportunities and challenges brought about by the changes in the market on the press , and this change of Newspaper the contents of the likely impact . Reveals Newspaper transformation of the economic structure and accompanied Newspaper Group play in society 's social - cultural role . In this paper, the Shenzhen Press Group as a template , constituted to examine the market development and content from the point of view of Media Economics , one can learn from cases trying to seek for the economic development of the Chinese Newspaper Group . In this paper, the orthodox theory of industrial organization : market structure ( Structure ) - market behavior ( Conduct ) - Market Performance (Performance) analytical framework ( SCP analysis framework for short ) as a means of empirical research , market structure of the Shenzhen Press market behavior and performance of the Shenzhen Press Group conducted in-depth analysis: the first time that frame the issue as analytical tools associated with the degree of market structure and the text content of the Shenzhen Press Group , to explore the economic structure of the newspaper Group whether it will lead to homogenization , economic and cultural impact on the social and political conclusions of the content . Structure of the paper on the use of the \in-depth analysis and argument . The first chapter summarizes the theory : Chapter II , Chapter III discusses the market structure of the Shenzhen Press , the market behavior and performance of the Shenzhen Press Group , the fourth chapter framework analysis as a means to summarize the Shenzhen Press Group market structure and associated text content ; in the concluding section of the suggestions and countermeasures on the development of China 's newspaper Group .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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