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Research on the Market Entrance Tactics of Newborn Newspapers

Author: HuangZuo
Tutor: WangZuoDong
School: Wuhan University
Course: Communication
Keywords: New newspapers Market intervention Tactics
CLC: G219.2-F
Type: Master's thesis
Year: 2005
Downloads: 117
Quote: 0
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Abstract


In recent years, with the constant increase of the newspaper market , more and more capital through a variety of channels , a major push into the newspaper industry, the traditional career made ??newspaper also began to attempt to market-oriented , cross-regional expansion uncommon . From central to local levels , the newly founded newspaper endless stream , almost every week, a fresh face intensified competition in the newspaper market . Due to the lack of knowledge of the operation and management of the newspaper , the number of entrants who have caught the homogenization of competition misunderstanding , a foam manufacturer in the newspaper market in unprecedented prosperity , may eventually be eliminated by the market . This article draws on the theoretical knowledge of economics , marketing , management and other related disciplines , daily newspaper founded and successfully involved in the newspaper market of Ningbo - Zhejiang modern gold reported example to an October 2003 , focuses on new do various strategies taken by the newspaper into the target market . Targeting selection of pre- made ??market research and newspaper ; taken in the product market introduction phase content strategy , advertising strategies and distribution strategies . The new newspaper or the need to expand the living space for development , construction on the newspaper game strategy and public relations related expounded modern gold business risk analysis . By investigating the typical modern gold reported cases , and strive to true and comprehensive perspective involving market positioning and marketing strategy in many of the major issues in the new run newspaper marketing to the newspaper business managers think and learn .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China
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