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Guangdong Newspaper Group Brand Strategy

Author: LiuPei
Tutor: LuoYiCheng
School: Wuhan University
Course: Journalism
Keywords: Guangdong Newspaper Group Brand Strategy Media brand strategy
CLC: G219.27-F
Type: Master's thesis
Year: 2005
Downloads: 400
Quote: 3
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Abstract


In this thesis, the four major newspaper groups in Guangdong as the research object , through detailed case studies and comprehensive inquiry , multi-level , multi-angle reveals Guangdong brand Newspaper Group in the development process of all kinds of media practices , as well as its unique brand strategy innovative approach and management features, and for its brand strategy formulation and implementation process of various misconduct , propose appropriate measures to avoid misunderstanding , will explore in depth. Newspaper Group and Guangdong brand strategy and development of the practice of wealth compared to the brand strategy of Guangdong newspaper theoretical research is relatively pale. Man trying to play a valuable role , in order to investigate the newspaper on the road of sustainable development humble heart . Addition to the introduction of this paper, the upper, middle and lower three . Part I consists principally Newspaper Group brand strategy relevant theory analysis, summarized in Guangdong since the New Newspaper Newspaper brand strategy development process as well as the basic characteristics ; novella in two parts, the first part of the use case analysis, concrete analysis each of the four major newspaper groups in Guangdong brand management strategy adopted and characteristics ; second part of the use of the commonly used methods of marketing analysis , a comprehensive analysis of Guangdong newspaper Group brand marketing strategy practice ; final chapter of the brand strategy to further explore all kinds of errors and avoidance measures, and summarizes the development of brand strategy , Guangdong newspaper Group 's principal operating and development law .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China > Cause of local news
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