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The Structure and Development Study of TV Industry Value Chain

Author: YuLiMin
Tutor: ZhangJinHai
School: Wuhan University
Course: Communication
Keywords: Value chain Structure of competition Digital communication
CLC: G220-F
Type: Master's thesis
Year: 2005
Downloads: 647
Quote: 4
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Abstract


Chapter cut from the enterprises in the fierce market competition, how to locate their core competitive advantage, value flow between the various links in the industry chain, the pursuit of cost minimization process differentiation characteristics: cost minimization - When a lower cost than competitors, will gain a competitive advantage; process of differentiation - optimized process with internal complexity, will also gain a competitive advantage when competitors can not imitate. When found these two characteristics of the value chain structure of competition, we began to consider how to use this structure competition to the television media industry chain. With all aspects of television media industry value chain structure and description of the characteristics of each link in the value of is how to exchange how to add value, how to pass on the analysis, the flow of value within the industry chain is very clear. So, through all aspects of mutual cooperation and coordination on the TV value chain development, to achieve maximum utilization of resources and effective to maximize the output of television media industry in business focus on the transition from past individual \focus into medium scale business focus of the Group \What is the system ecology, how to structure competition, efforts to solve the problems of the second of three chapters. Media competition is necessary to stress the benign development of ecological, ecological transformation and reshaping the focus is the use of the scale, the system, optimize the structure of competition. Leading industries, pillar industries, basic industries, pilot industry classification of the author of the television media industry structure, the coordination between four and orderly development, to achieve a virtuous cycle, ecological system is our pursuit. And the structure of competition is a higher form of economies of scale from the scale of competition to the structure of the competition is an inevitable TV industry value chain optimization process. Construction, based on the structure of the TV industry value chain and basic serialization integration, diversification or expansion of capital mode, the ultimate goal is to achieve economies of scale and structure effective unified structure competition enforcement. Discussed in Chapter morphology spawned the development of digital television technology value chain. TV signal digitization including digital transmission of a normal with state digital communication. The value chain of the two differ, but will co-exist for quite a long time. The development of digital largest is a feature of the database application. Currently the center of the system with the channel system will be replaced by the database system management system will produce. Massive amounts of information in the digital age, the media industry to the database for the support and continuous integration, the point of the value-added of the industry value chain development and change.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Radio, television work theory
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