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Interpretation of the power of mass media

Author: YinZuo
Tutor: QinZhiXi
School: Wuhan University
Course: Journalism
Keywords: Mass Media Media power Information Text Audience
CLC: G206.3
Type: Master's thesis
Year: 2005
Downloads: 566
Quote: 2
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Abstract


Today's mass media is not just as simple information dissemination mechanism exists , it exists as a transforming power , making a picture of the reality of people's minds , a profound impact on people's behavior and ideology of society as a whole , showing great power. Abuse of media power and alienation sparked media power phenomena deep thinking . In this paper, the main aspects of the operation of the media specific analysis reveals the media power is actually used as a power dependence exists : various social organizations and existing cultural values ??, etc. limit the depth of the media and information collection breadth ; whose text is inseparable from the construction and dissemination of media technology symbol support, and by the expected impact of audience psychology ; while on the audience , they are not completely passively controlled media power , and in the choice of products and the media Interpretation of the media consumption, and in the process, the audience also showed his power , the power of the media to become a key balancing factor. Can be said that the phenomenon of media power is the power of the media and media powers combined , draw on each other 's results , this paper is an attempt to finally put forward on this basis, a reasonable standard of media power and effective way.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Mass Communication
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