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The Brand Strategy of Online Financial Media
Author: WuJiaLu
Tutor: LiuRenSheng
School: Nanchang University
Course: Journalism
Keywords: Online Financial Media Online Financial News Brand Strategy
CLC: G206-F
Type: Master's thesis
Year: 2006
Downloads: 541
Quote: 0
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Abstract
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Online financial news is the financial news released and spread on internet. Online financial media in China includes financial websites and financial channels of portal websites.Following online financial media brand’s positioning, constructing, developing, enforcing as well as maintaining turn, this paper inspects the characteristics and rules of online financial news within its production and communication process, analyzes the experience and the developing trend of leading online financial media to guide the development of online financial media in China.
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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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