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A Study on the Effectual Operation of New-Product Commercialization

Author: WangLiang
Tutor: WuZhaoLong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: New Products Market Effective functioning of the
CLC: F274
Type: Master's thesis
Year: 2005
Downloads: 196
Quote: 1
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Abstract


With the increasingly fierce market competition , almost all industries have become a buyer's market, a serious oversupply [ 1 ] . Many companies continue to innovate, develop new products, but the difficult nature new listing but lack of knowledge. 21st century, mankind has entered the era of high technology , computers, Internet , bio-engineering , satellite communications and other new technologies and applications greatly affect human production methods and quality of life, not only high-tech innovation, but also makes the development of new products developing faster and faster, further accelerating product life cycles shorten , so that those who failed to timely development of new products businesses into a serious crisis [ 2 ] . How to make successful new products into the market as Chinese enterprises must face the problem, but also related to the success or failure , and enhance a key factor in China's economic strength . This thesis is based on domestic and international marketing theory , research new products into the market of China's enterprises should pay attention to all aspects of the new market for Chinese enterprises problems in typical cases as a reference, to study new products into the market in all aspects involved . Through these studies to the analysis of the new enterprise market problems should take precautions and measures aimed at new market for Chinese enterprises to provide a reference solution . Through the study found , new market road stranger to adversity , businesses will be all too easy to fall into the trap , it may be too high pricing , overestimate the size of the market , inaccurate positioning , channel selection errors , it may be the product compared with competitors do not have the advantage and so on. New listing system is a delicate process , first of all , enterprises should set up a new organizational structure functioning , which can be a product manager , it can be a new committee ; followed by enterprises to make internal and external environment, strategic analysis to determine the target area ; then , the enterprise according to the regional characteristics of the market planning marketing strategies ; finally enter the new area of ??the appropriate channels. This paper aims to provide solutions for the new listing , the development of new products do not do research .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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