Dissertation > Excellent graduate degree dissertation topics show

A Study on Marketing Tactic of Luoyang Dingda Clothes & Shoes & Caps Co. Ltd

Author: WangJianJun
Tutor: WuZhaoLong
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Clothing Industry Enterprise Strategy Marketing Tactic Brand
CLC: F426.8
Type: Master's thesis
Year: 2005
Downloads: 406
Quote: 0
Read: Download Dissertation

Abstract


The clothing industry is not only a traditional but also a rising industry. As the people entering the new century, the clothing demand will be much more abundant in quality and quantity, such as leisure, personality, fashion and brand, which give great opportunities to the clothing industry. China clothing industry has reached a great achievement. Now China is one of the most important countries in the field of clothing’s manufacture, export, consumption. Luoyang Dingda clothes & shoes & Caps Co. Ltd (Dingda),which belongs to a Private enterprise, is a typical medium and small-scale enterprise. Dingda has developed rapidly during the last seven years. At the same time it has many problems. The environment has been changed a lot after China entered WTO and the global textile’s quota has been cancelled on January 1st 2005. So Chinese clothing products can enter any country freely. At the same time,this will bring great opportunities and more fierce competition. As a result, Dingda has to change its developing strategy and marketing tactic so that they could adapt to the new environment. This article analyses particularly the character, environment, development and current competition situation of clothing industry. Using corporation strategy and marketing theory, it discusses current problems of Dingda, analyses its strategy, marketing strategy, and offers suggestion to Dingda’s brand protection with law, developing strategy, marketing tactic, product strategy, brand improving strategy, channel and service marketing strategy. The article dissertates human resource management, information strategy and enterprise culture. Especially the headquarters moving plan and cooperating with foreign companies are very important and meaning in reality for Dingda.

Related Dissertations

  1. Study on the Management Strategy of University’s Brand,G647
  2. University brand building strategy,G647
  3. Research about the Process of City Sport Brand’s Construction,G80-05
  4. Research on the Influence of Chain Service Industry on the Brand Connotation,F721
  5. Internationalization Strategies and Challenges for Chinese Brands,F273.2
  6. On Display in the Design of the Artistic,J525.2
  7. A Study on the Impact of Audience Perceived Quality on Brand Loyalty Based on Life Service Program,G222
  8. Research on Brand Strategy of Basic Education Schools,G639.2
  9. Research on the Integration of Post-accounting Firm’s Consolidation,F233
  10. Commercial exhibition space design and brand image research,J525.2
  11. Research on the Impact of Mobile Communications Brand Personality on Brand Loyalty,F626
  12. Cosmetic Brand Name Translation under Skopostheory,H059
  13. Development Study of China Self-brand Automobile Enterprise under Current Situation,F426.471
  14. The Empirical Research on Sport Shoes Brand Image Affect University Students of HangZhou’s Purchasing Intention,F426.86;F224
  15. An Empirical Study of Impact Structural Model of Brand Extension Basing on Dairy Industry,F426.82;F224
  16. Brand Strategy Research of Shandong Academy of Sciences,G322.2
  17. Study on the Development Strategy of Wuzhouma Co.,Ltd.,F721
  18. Research on Promotion of Core Competence of Small and Medium-sized Enterprises China,F276.3
  19. Optimization of marketing channels ML Design and Management,F274
  20. A low-voltage electrical upgrade and implementation of marketing research,F426.6
  21. The Research in TV Advertisement Based on Story Narration,G222

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile