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On Independent College’s Adaptability to Market

Author: XiaoYun
Tutor: ChenMin
School: Huazhong University of Science and Technology
Course: Higher Education
Keywords: Independent Institute Market Marketing Management
CLC: G648
Type: Master's thesis
Year: 2005
Downloads: 558
Quote: 8
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Abstract


The end of the last century, for the expansion of higher education resources the Independent Institute jointly organized a regular undergraduate institutions and social forces in our country's tertiary education sector spread like wildfire, has developed rapidly. In recent years, independent colleges play an active role in the expansion of higher education scale, increasing enrollment. However, with the increasingly serious about graduate employment and training of qualified personnel for the main business of Independent Colleges and guarantee the cultivated talent marketable become the key to its sustainable development. Marketable asked to focus on market demand, the development goals of the school through demand management, especially in personnel training objectives to find spaces, positioning, to establish and maintain a viable adaptation relationship between management and changes in the market place. 1950s the rise of the modern marketing essentially is a set of demand management theory. To this end, the paper systematically introduce the marketing concept and marketing management marketing how to create a marketable talent cultivation business of Independent Colleges made a focus of study. Firstly, by the Independent Institute \Clear that the basic characteristics of the independent Institute: Brand universities and social forces optimized through market allocation of resources from running; Private mechanisms; through the background of the Independent Institute, a description and analysis of market selection process of the development model, the \. It is currently the Public Universities beyond its market (flexibility mechanisms), beyond the ordinary private colleges and universities is that the brand quality college education resources Tixie. The two major advantages of reasonable existence and can adapt to the market's key resources and an important condition. The papers next independent colleges began to explore how to do \On the basis of a brief analysis of the independent colleges to adapt to the market connotation, the paper presents: Independent Colleges adapt to the market, the key is to develop a marketable talent, marketable talent cultivation can be achieved through the introduction of the marketing concept and management mode. The marketing concept of the independent Institute of marketable talent cultivation is determined from the target of talent cultivation integrated marketing and promotional three steps to the talent management process. According to the characteristics of Independent Colleges, a high-performance local talent cultivation process management model: first established to meet the strategic key customers (students and employers); then improve key business processes (professional settings and teaching mode, etc.); and the establishment and improvement of The resources that match the business and organizations. As a case of using the typical Huazhong University of Science and Technology Wuchang Branch Independent Institute after its development practices to adapt to the market made a specific analysis to further explore the development path of the Independent Institute. Finally, the existence of the problem, based on summarized before discussed, focusing on independent colleges in the established marketing school of thought on the basis of the establishment of the \

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