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Study on the Media Application and Design of Mobile Advertising

Author: LiuWeiLong
Tutor: WangYu
School: Beijing Institute of Printing
Course: Art of Design
Keywords: Mobile Advertising Mobile Media Experience Design Augmented Reality
CLC: TN929.53
Type: Master's thesis
Year: 2010
Downloads: 222
Quote: 0
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Abstract


Originally just a phone people on the move for interpersonal communication communication tools , also known as mobile phones. With the combination of mobile phones and the Internet and 3G ( third-generation mobile communication technology ) the popularization and development of people through mobile phones can not only talk , but also the Internet, shopping, watching movies, listening to music, play games , read news , and more. Gradually from a mere mobile communication device transmission signal into a transmission medium of the new information and content . People carry mobile phones are becoming the mobile multimedia center , of course, this may also make the phone become the largest advertising medium , the emergence of mobile advertising mobile phones are achieved by the interpersonal communication tools across the mass media . Mobile advertising as a new form of advertising , with targeted, information arriving rate, interactive, effective , informative coverage of large , intelligent strong, so that it can communicate with the user to form an effective , greatly improving advertisers economic and other advantages . Based on the current domestic forms of advertising push in the form of a force is transmitted to the audience , how to do both forms of advertising entertain the public , allowing consumers from passive acceptance to active understanding, is worth pondering. By exploring the development of mobile advertising demand characteristics of its underlying motivation, mobile advertising and mobile media investigate the combination of methods to analyze the characteristics of mobile media and mobile advertising mobile media in the practical application of the general summary form of mobile advertising and mobile advertising in the mobile media should pay attention to the problem , propose innovative mobile advertising design forms, so that mobile advertising could be more perfect to meet the actual needs of users , feel mobile advertising brings new interactive experience.

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CLC: > Industrial Technology > Radio electronics, telecommunications technology > Wireless communications > Mobile Communications > Cellular mobile communications systems (mobile phones, mobile phone handsets )
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