The Application of Integrated Marketing Communication Theory to the TV Channel’s Brand Strategy

Abstract

Related Dissertations

1. PXSF Nursery School Service Marketing Management Analysis,G617
2. Research about the Process of City Sport Brand’s Construction,G80-05
3. Aaker brand personality positioning technology in the automotive interior applications market research,F273.2
4. Integrated marketing communication network modeling and case studies,G206
5. The Research on Brand - Positioning of Hunan Banner Real Estate Co.,Ltd,F293.3
6. Research on Positioning Strategy of Herbal Tea Brands,F426.82
7. Study on the Brand Strategy of DT Company,F273.2
8. Nutrilite Sports Advertising Integrated Marketing Development,F713.8
9. Integrated Marketing Communication Perspective - \,J943.1
10. TV product placement in the brand value study on the spread of,F273.2
11. The Application of CHINA-VALS Model to the Fitness Club’ Brand Position,F719
12. Local commercial banks in China brand building strategy,F832.33
13. Olympic National Brand Integrated Marketin Communications Research,F274
14. Research on Factors Affecting the Consumer Evaluations of a Brand Extension,F273.2
15. A Study on Evaluation of Brand Extension from the Perception of Consumer,F273.2
16. Spreading service integrated marketing based on customer value,F274
17. The Research on Integrated Marketing Communication of Brand Tianhan Culture of Tianhan Great Theatre,J819
18. The Research of KL Company’s Brand Positioning,F273.2
19. Footwear corporate brand marketing strategy research,F274;F426.86
20. Shanghai Volkswagen ( Skoda ) brand positioning and marketing strategy analysis,F426.471
21. ICBC Corporate Operation Brand-building Study,F832.2