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The Model Study on Services Innovation of Cosco

Author: WangXiangZuo
Tutor: WangYouShun
School: Wuhan University of Technology
Course: International Trade
Keywords: COSCO Group Service Innovation Mode of
CLC: F552
Type: Master's thesis
Year: 2006
Downloads: 537
Quote: 4
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Abstract


In the 1990s , economic globalization has made ??the leap in progress . The impact of the development of the world economy , trade and promote the development of the international shipping market , on the one hand , a huge amount of cargo transportation for international maritime transport , on the other hand , the increasing demands of the shipping industry . Port-to- port transport services , shipping companies engaged in a single - mode can not fully meet the needs of customers and the enterprise global business development needs , requires companies to provide a full range of modern logistics services , improve the competitiveness of enterprises in the international market . \At the same time to bring new opportunities for the development of China's shipping industry has also brought new challenges , promote domestic shipping enterprises in accordance with the international shipping market needs to organizations operating activities of maritime transport on the route layout , size, structure change , has provided an opportunity to the Chinese shipping enterprises to explore global transportation network , so gradually from one of the largest maritime shipping powerhouse . At the same time , in the face of new competitive pressures , foreign shipping companies to enter the Chinese market , Chinese shipping companies will also lose some of the market will be more directly face the challenges of international competitors advanced management techniques and the high - quality mode of transport in the development of human resources and use will also face competition in the market for foreign counterparts . Therefore , China's shipping industry only continue to improve service levels , accelerate service innovation and enhance competitiveness in order to survive and develop in the fierce market competition . Encourage independent innovation has been mentioned in the height of the national strategy , technological innovation by the great concern of the community . Innovation not only is manufacturing enterprises , the development of the service sector enterprises innovation can not be separated . This paper analyzes the practice of COSCO Group , China's large-scale ocean shipping enterprise service innovation , combined with service innovation theories and methods of analysis of the COSCO typical service innovation activities , summed up several typical patterns of service innovation , and further promote service of innovative proposals .

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CLC: > Economic > Transportation and economic > Sea transport and economic > Waterway transport economics
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