Dissertation > Excellent graduate degree dissertation topics show

An Empirical Analysis of Obama’s Online Marketing Strategy

Author: LiuWeiQiang
Tutor: JiangXuPing
School: Tsinghua University
Course: Business Administration
Keywords: Network Marketing Obama New Media Internet
CLC:
Type: Master's thesis
Year: 2010
Downloads: 170
Quote: 0
Read: Download Dissertation

Abstract


U.S. President Barack Obama is change the spirit of a wealthy politician , which is reflected not only in his political views , is also reflected in his innovative applications on the Internet and other technologies . Before him , many politicians are taking advantage of the database computer technology to improve the efficiency of the electioneering work , Obama different is that he use the Internet as the core the forefront of the campaign . Obama's strategy to produce good results , hardly expected an important role to play in the process of its successful run for the presidency . This paper first introduces the status quo of China's Internet and a variety of applications , including search engines , online news , online shopping , instant messaging , blog and microblogging , social networking sites , online games , network video . This will help us understand China's Internet environment and its important role . Obama's typical network marketing and comprehensiveness This article as an example of the road to Obama's presidential campaign , and a detailed analysis of network marketing strategy he adopted , as well as the use and effect of a variety of network media . A comprehensive understanding of the similarities and differences between network marketing and traditional marketing to help commercial areas through this analysis and how to use a variety of network media , so as to formulate a comprehensive network strategy to actively use the network rather than passively struggling to cope with a variety of network negative effects. The Obama network marketing in order to attract the attention of the voters , and making it their own supporters , support and ultimately cast their vote . In actual operation , the Obama official website as the core of its network marketing positions , and the rational use of display advertising , search engine , blog , microblogging , online video , social media , text messaging and games built-in advertising as a secondary . Successfully achieve these goals. Obama is not only to understand and take full advantage of the power of the Internet , and really believe in the Internet . He took advantage of the Internet to allow the president to be more humane , to strengthen transparency and allow more people to participate in his campaign , which had a profound impact on how the use of the Internet for marketing . Obama 's success is also the success of the emerging online media , making the original experimental or \

Related Dissertations

  1. Measurement-Based Analysis and Modeling of Internet Delay,TP393.4
  2. Implementation and Research of Illegal Websites Detection System Based on Comparison Methods,TP393.08
  3. The Relationships between Social Skill and Emotion Regulation in Undergradurate of Internet Game Addiction,B842.6
  4. Vocational students network Demoralization Research,G711
  5. Analysis of Bontanical Garden Websites in China and Construction of Shanghai Bontanical Garden Website,TP393.092
  6. Gitizen Action Organized by Internet and Active Citizens,G206
  7. Web2.0 network under the Privacy and Personal Data Protection,G350
  8. The Internet of Things Applied Research in Clothing Industry,TN929.5
  9. Internet Psychology Health Education Research,B844.2
  10. The Analysis of Parent-child Relationship Impacting on Youth Internet Addiction and Design of Play Therapy Strategy,D669.5
  11. The Effect of a Virtual Class’ Establishment on China’s Ideological and Political Education Nfluence and Countermeasures,G641
  12. Out of copyright plight of the digital age,G230.7
  13. The Empirical Research of Customer Loyalty on Clothing Network Marketing,F274
  14. Under the age of the Internet network of political development,D621.5
  15. A Styudy on Cyber-political Participation,D621.5
  16. Network Monitoring of the Government,D630
  17. Folksonomy and Its Application in University Library Work,G258.6
  18. Short-Range Wireless Localization Algorithms for Internet of Things,TN929.5
  19. Analysis about the Agricultural Products Monitoring System and Decdision System Based on the Internet of Things,TP277
  20. Government use of new media to improve the efficiency of policy implementation,D630
  21. \,C912.6

CLC: >
© 2012 www.DissertationTopic.Net  Mobile