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Make recommendations on the basis of the paper market conditions in the international air cargo forwarding industry in China ( hereinafter referred to as air freight forwarding ) , data analysis , air freight forwarding industry development strategy . Air freight forwarding is an indispensable part of the entire international air cargo value chain , both convenience and benefits for shippers and airlines . China air freight forwarding due to the different types , different network conditions , the role in the market development strategy there are also significant differences . China air freight forwarding experience different ownership enterprises the main transition from a planned economy to a market economy system , the market is there , the competitiveness of enterprises of the same type , the enterprises have also embarked on a different direction . With the international industry is similar to the Chinese air freight forwarding constrained by two key factors - the amount of air cargo and airline capacity supply situation in the course of business , and the resulting air freight forwarding market marketing model . In addition , the development of China 's air freight forwarding constrained by the legal and regulatory environment , economic environment , especially by foreign investors a great impact . The authors documented process , through interviews with the air freight forwarding industry insiders , get a lot of first-hand information . With these data , the authors use the theory of the value chain , Potter theory of competitive strategy and tools such as air freight forwarding market analysis and some strategic recommendations . China air freight forwarding few choose the path of development : horizontal integration , vertical integration , to express carriers into a few roads . The same time , air freight forwarding in the development process , they need to pay attention to businesses of all sizes should take a different development strategy .
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