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The Mengniu Group of Study of Competitive Strategy

Author: YaoJian
Tutor: MaChunGuang
School: University of Foreign Trade and Economic
Course: Business Administration
Keywords: Enterprise Brand Competition Strategy
CLC: F426.82
Type: Master's thesis
Year: 2006
Downloads: 2092
Quote: 5
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Abstract


Mengniu Group 's competitive strategy analysis , in based on elaborated the Mengniu founded the background and development of the status quo , the author for the the Mengniu Group \Mengniu started through the integration of resources the forward wheel in the enterprise with advanced market , Mengniu pioneering experience and standardized management concepts to integrate those enterprises owned plant and equipment , but the operating downturn , the rapid development of these enterprises . Mengniu resource integration experience for those who lack the funds products business has set a very good example . The paper analyzes the current situation of the dairy industry at home and abroad , and the gap between them has positive significance for the better development of the local dairy . The thesis further analysis Mengniu Group 's corporate culture . Mengniu Group, according to the requirements of the overall business strategy , set up in line with their own corporate culture , and to obtain the values ??of the employee consensus , philosophy , code of conduct , morality , the long - term development strategy to guide enterprises . Reference to the value of these experiences on this stage private enterprise corporate culture construction . The dairy industry directly to the end consumer - oriented product brand building , marketing strategy right or not to play a key role for the development of enterprises . \

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