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Multinational auto companies China's development strategy and its impact on China 's automobile industry

Author: QiaoJun
Tutor: LeiJiaZuo
School: Tsinghua University
Course: Business Administration
Keywords: Multinational auto companies Strategy China Automobile Industry Affect
CLC: F426.471
Type: Master's thesis
Year: 2005
Downloads: 1023
Quote: 4
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Abstract


After the late 1990s , mergers and acquisitions , the world automobile industry concentration continues to increase, the formation of ten or so large multinational monopolistic competition Automotive Group 's basic industry competitive landscape. Along with China's reform and opening up 20 years of economic development , China 's auto industry is also growing rapidly and , in this process of development, multinational auto companies have entered China . Their relations in China 's development strategy in the Chinese auto market to their competitive position on , but also on the development of China's automobile industry has had a profound impact . Case study analysis method using GM, Ford , Toyota, Renault - Nissan , Volkswagen, Daimler - Chrysler , PSA, Honda, Hyundai , BMW and other top ten Transnational Automotive Group to enter China 's development process is analyzed in detail . According to China's development in different ways , these are divided into ten Transnational Automotive Group remain dominant type , the high market -based , active beach -and fully adjustable four types. Through these four types representative of the multinational automotive company's development strategy analysis of different aspects , summarized the various types of basic characteristics of China's development strategy . Another part of the thesis work is the use of Porter's Diamond System Research multinational auto companies two years on the development of China's automobile industry 's role and influence . Minutes into the early development stage and have entered the period of three phases and a comprehensive layout for multinational automotive companies for the Chinese auto industry 's role and impact of research. Basic conclusions are: multinational auto companies in China to promote the development of China's automobile industry strongly important factor of production resources to upgrade ; nurture the domestic automobile market , the increased level of demand ; promoting car-related supporting industries ; however limited domestic auto brand and independent technology research and development and other core training and improving competitiveness .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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