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Clothing brand communication research

Author: WeiXiaoJuan
Tutor: MaDaLi
School: Tianjin Polytechnic University
Course: Art of Design
Keywords: Brand communication Target audience Means of communication Exchange Brand equity
CLC: J523.5
Type: Master's thesis
Year: 2006
Downloads: 937
Quote: 2
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Abstract


The subject learn from the research based on the theory of \learn the concept and preliminary build a clothing brand Communication connotation . Research is divided into three main parts : the first part is the introduction to the basic concept of brand communication , clear brand communication and brand in the operation and management of related concepts such as brand , brand image , product ( service ) , marketing differences and relations , and made ??way for later exposition . The second part of the analysis by clothing brand spread phenomenon , summed up several clothing brand communication uniqueness : First of all , the clothing brand communication especially focus on personalized exchanges between the brand and the consumer . Secondly, the clothing brand communication stressed adequate communication between and consumers . Again , the clothing brand communication with innovative features . Finally , the clothing brand communication emphasized the high efficiency of transmission . The third section presents Communication established clothing brand idea , summarized the definition of the apparel brand communication and apparel brand Communication , Communication in brand apparel brand communication theory system is constructed on the basis of the original system , according to the clothing brand the spread of the unique nature of the research areas of brand communication studies modify, adjust, carved out of the scope of the study of the clothing brand communication studies , and innovative concepts such as brand communication symbols , brand communication methods . Propagation phenomena to the clothing brand business management subjects for the study based on communication theory advanced brand , as the main method of linking theory with practice , qualitative and quantitative research , to create a clothing brand communication theory system as the core content , and ultimately aims to provide a system for the garment enterprises with the actual reference value brand communication theory .

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Weaving, dyeing, clothing,embroidery, arts and crafts > Clothing
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